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News Details

Bajaj looks to sell 50,000 ‘V’ bikes in 18 months

Back
08/03/2016 17:03
Bajaj Auto announced that it is planning to sell around 50,000 units of 150CC ‘V’ bikes in India as well as extend the brand to other segments after 12-18 months.

Bajaj VP Marketing (motorcycle) Sumeet Narang said, “This is the sixth brand from our stable. We expect to sell 50,000 units of 150CC commuter segment ‘V’ brand motorcycles in the next 12-18 months using metal from the dismantled INS Vikrant.”

He added, “The company was ‘open to evaluate’ on whether to extend ‘V’ brand to other bike categories, but that would depend on acceptance level and to which category of consumers.”

At present, the 150CC segment ruled the sport segment.

On the weak market scenario, he said, “Despite the motorcycle market remaining subdued, the three launches last year were successful to beat the market trend.”

He also added, “We have launched a new model of CT-100B in January this year which costs about Rs. 31,000 ex-showroom Delhi as the scope for rural penetration still remained high. Its nationwide launch is being gradually done. The CT-100 was launched last year at Rs. 35,000, when industry price was hovering at Rs.40,000.”